The benefit-oriented brand of
yes on brand personalities write my thesis, a short excerpt from a text being read - yet it's fun.
It put itself on the market more and more by brands that have a mystical or irrational character, attached three different perspectives that attempt to explain the success of the brand personality:
first Marketing Theory: Since the functional difference between products is getting smaller, durdch is a kind of "psychological differentiation" a unique product produced.
second Sociology: In our society are meeting the basic needs. Marks are used for self-presentation in social life.
third Religion Philosophical approach: In a "world without gods," such as ours, there is a need for meaning. The gap left by religion jump, lifestyle and value brands (such as Benetton, Esprit, Otto Kern (???)).
In short, brands won = myth = magic
0 comments:
Post a Comment