Household Male Lubricants

personalities, fetish and Freud

Dipl supervisor suggested that I was dealing more with the question of whether brands have a personality at all, I am working for a few days with animism, fetishism and personality theories. So far I've verabeitet Tylor and Karl Marx. Tomorrow is still to Simmel.

Here am I stumbled upon the strange theory of fetishism Freud. Because they are so "interesting" is here once again in focus:
A little boy is believed that all people have only one sex (his). If he recognizes that women do not have a phallus, this means a shock for him and castration fears. In order to repress this efficiently (not forget), he selects an object, which he attributes to the properties of a penis. This then ensures that the fetishist is not gay because he so somehow the female bear just like that. As objects of fetish are affected According to Freud, especially things that are at eye level of a little boy, and he remarked after the shock of otherness sexuality, such as nylon pants or the foot.

He has it made it a bit easy, the Freud. Finally, there are also female Fetishists and whether this is the all-explanatory reason for homosexuality now, I doubt it. But you learn anything if you write a marketing thesis ;-)