Erich Fromm - To Have or his
am just woke up and wanted to get rid of nor unconditional.
the text below, I found yesterday at the psychoanalyst and philosopher Erich Fromm. He talks about the marketing character, and is characterized by an apparently very good observation. With a very pleasant, humanist way of thinking he stands in any case all of the "Live each day as if it were your last" by far.
Since 1977, probably not changed much, but it is perhaps even become a little stronger:
I have the term "market character" (marketing character) on the grounds that the individual self as a commodity and worth rather than " use-value "but as" exchange value "experienced. The human being is a commodity on the "personality market." [...]
Success depends largely on how well a person sold on the market if he "wins" (in competition ...), is how attractive its "packaging", whether he was "serene" "solid", "aggressive" "Reliable" and "ambitious" is, on whatever medium it is, which club he belongs, and whether he knows the "right" people. [...] The people of this type does not even have an ego (as people of the 19th century), could hold on to it, belongs to him, not that is changing. For he does his ego constantly on the principle: "I am the way you want me to."
people with such a character structure have no goal except to be constantly in motion and everything to do with the utmost efficiency, you ask her why everything must be done as quickly and efficiently, you get no real answer, only rationalizations such as: "To create more jobs," or: "This weiterexpandiert the company." Philosophical or religious questions about what you live and why you go to one and not the other way, they bring (at least consciously), little interest contrary. They have their big egos constantly changing, but none of them has a self, a core, a sense of identity.
more: Erich Fromm To Have or being. The psychological foundations of a new society, 1976, dtv, or just google for "Erich Fromm" "Have His or enter" ebook, then you will find it too.
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