Household Male Lubricants

personalities, fetish and Freud

Dipl supervisor suggested that I was dealing more with the question of whether brands have a personality at all, I am working for a few days with animism, fetishism and personality theories. So far I've verabeitet Tylor and Karl Marx. Tomorrow is still to Simmel.

Here am I stumbled upon the strange theory of fetishism Freud. Because they are so "interesting" is here once again in focus:
A little boy is believed that all people have only one sex (his). If he recognizes that women do not have a phallus, this means a shock for him and castration fears. In order to repress this efficiently (not forget), he selects an object, which he attributes to the properties of a penis. This then ensures that the fetishist is not gay because he so somehow the female bear just like that. As objects of fetish are affected According to Freud, especially things that are at eye level of a little boy, and he remarked after the shock of otherness sexuality, such as nylon pants or the foot.

He has it made it a bit easy, the Freud. Finally, there are also female Fetishists and whether this is the all-explanatory reason for homosexuality now, I doubt it. But you learn anything if you write a marketing thesis ;-)

Sore Knee When Driving

dance lesson (s)

maret and juliane have kindly agreed Martin, our roommate, Tiina, her friend Ewa and give me a crash course in dancing tomorrow at the Uniball .
one hand it is not as difficult as I thought, but not so easy. Anyway, it was a lot of fun.

And it makes sense for the two to open a dance school, should it become difficult with the Kuwi dream job ;-) I now

Adobe Grout Color Chart

The benefit-oriented brand of

yes on brand personalities write my thesis, a short excerpt from a text being read - yet it's fun.

It put itself on the market more and more by brands that have a mystical or irrational character, attached three different perspectives that attempt to explain the success of the brand personality:

first Marketing Theory: Since the functional difference between products is getting smaller, durdch is a kind of "psychological differentiation" a unique product produced.
second Sociology: In our society are meeting the basic needs. Marks are used for self-presentation in social life.
third Religion Philosophical approach: In a "world without gods," such as ours, there is a need for meaning. The gap left by religion jump, lifestyle and value brands (such as Benetton, Esprit, Otto Kern (???)).

In short, brands won = myth = magic